Raymond Koo

Raymond Koo is the Global Sales Director at New Lights, an LED lighting manufacturer based in Haining, China. He is the named author for New Lights buyer-facing articles about lighting product selection, specification planning, sourcing and project requirements.

Role at New Lights

Raymond represents New Lights in communication with international lighting buyers. His author profile identifies the commercial perspective behind articles intended for importers, distributors, brand owners and project buyers.

Editorial Scope

Articles published under Raymond’s name are intended to make product and project comparisons more structured and useful. They do not replace model-specific datasheets, certification documents, samples or project engineering review.

Where an article relies on public regulations, official guidance or technical publications, those sources are cited in the article. Product-specific claims require corresponding New Lights documentation and are not inferred from general industry guidance.

Read the latest New Lights articles or contact New Lights with a lighting project brief.